Before launch

We are building the record a fine watch deserves.

Atlas & Crown is developing a platform for watch authentication, documentation, provenance and secure ownership records. It is not open to the public yet, and this page will stand here until it is.

Time remaining

Public launch:

  • 394Days
  • 16Hours
  • 59Minutes
  • 42Seconds

Be told when it opens

What we are building

The areas of work, and what each is meant to contain. Nothing here is finished, and the label beside each one says where it stands.

Broad milestones only. No date beyond the launch date above is committed, and nothing here is a promise about what any area will contain.

Where a figure is shown, it is a weighted measure of what has been built, tested, documented, reviewed and verified in production — approved by hand, never calculated from activity. It is a measure of development, not a release date.

  • Authentication

    50% complete

    Building and testing

    Last updated September 30, 2026

    A structured examination of a watch, recorded so the reasoning behind a conclusion can still be read years later. Findings are written against the reference the watch claims to be, part by part.

    • Photographic evidence, captured component by component
    • Inspection against a documented reference
    • A written decision, and the grounds for it
  • Provenance

    54% complete

    Building and testing

    Last updated September 30, 2026

    A watch's history held as a sequence of dated records rather than a story repeated from memory. Every entry carries what it was based on, so a later reader can weigh it.

    • Dated records with the documents behind them
    • Manufacturer and service history, where it exists
    • An account of custody that does not break
  • Digital records

    53% complete

    Building and testing

    Last updated September 30, 2026

    Documentation kept in one place, in a form that can be shared, checked and handed on. What is issued can be verified without trusting the copy in front of you.

    • Certificates and written reports
    • Verification from a code on the document itself
    • Records meant to outlive the device they were made on
  • Ownership protection

    55% complete

    Building and testing

    Last updated September 30, 2026

    Ownership recorded and transferred deliberately, so that a change of hands leaves a trail. A transfer is an agreement between two accounts, not an edit to a field.

    • Transfers confirmed by both sides
    • One current owner, never two
    • Disputes raised against a record, and settled on it
  • Estate and succession

    50% complete

    Building and testing

    Last updated September 30, 2026

    Provision for what becomes of a collection when its owner cannot act. Naming someone is not the same as handing them the watch, and nothing a collector records here is visible to anyone until it has to be.

    • Beneficiaries and fiduciaries named in advance
    • Private until the moment it is needed
    • A claim reviewed before anything changes hands
  • Lost and stolen

    52% complete

    Building and testing

    Last updated September 27, 2026

    A register of watches reported lost or stolen, and the checks that make such a report worth acting on. It is not open, and it will not be until the care taken over what goes into it is settled.

    • Reports recorded with evidence, then verified
    • Matches raised against records as they arrive
    • Packages a police service or insurer can use

Be told when it opens

One list, and the only place we will write before launch: how the build is going, what each part of the platform does as it lands, and any offers we secure with manufacturers and authorised dealers.

We store the address to send these emails and nothing else. We will only write when there is something worth telling you, and every email has a link that removes you. How we handle it

Reaching us

Enquiries are welcome before launch. Our terms and privacy policy are published and remain available below.

Contact us