Before launch
We are building the record a fine watch deserves.
Atlas & Crown is developing a platform for watch authentication, documentation, provenance and secure ownership records. It is not open to the public yet, and this page will stand here until it is.
Time remaining
Public launch:
- 394Days
- 16Hours
- 59Minutes
- 42Seconds
What we are building
The areas of work, and what each is meant to contain. Nothing here is finished, and the label beside each one says where it stands.
Broad milestones only. No date beyond the launch date above is committed, and nothing here is a promise about what any area will contain.
Where a figure is shown, it is a weighted measure of what has been built, tested, documented, reviewed and verified in production — approved by hand, never calculated from activity. It is a measure of development, not a release date.
Authentication
50% complete
Building and testing
Last updated September 30, 2026
A structured examination of a watch, recorded so the reasoning behind a conclusion can still be read years later. Findings are written against the reference the watch claims to be, part by part.
- Photographic evidence, captured component by component
- Inspection against a documented reference
- A written decision, and the grounds for it
Provenance
54% complete
Building and testing
Last updated September 30, 2026
A watch's history held as a sequence of dated records rather than a story repeated from memory. Every entry carries what it was based on, so a later reader can weigh it.
- Dated records with the documents behind them
- Manufacturer and service history, where it exists
- An account of custody that does not break
Digital records
53% complete
Building and testing
Last updated September 30, 2026
Documentation kept in one place, in a form that can be shared, checked and handed on. What is issued can be verified without trusting the copy in front of you.
- Certificates and written reports
- Verification from a code on the document itself
- Records meant to outlive the device they were made on
Ownership protection
55% complete
Building and testing
Last updated September 30, 2026
Ownership recorded and transferred deliberately, so that a change of hands leaves a trail. A transfer is an agreement between two accounts, not an edit to a field.
- Transfers confirmed by both sides
- One current owner, never two
- Disputes raised against a record, and settled on it
Estate and succession
50% complete
Building and testing
Last updated September 30, 2026
Provision for what becomes of a collection when its owner cannot act. Naming someone is not the same as handing them the watch, and nothing a collector records here is visible to anyone until it has to be.
- Beneficiaries and fiduciaries named in advance
- Private until the moment it is needed
- A claim reviewed before anything changes hands
Lost and stolen
52% complete
Building and testing
Last updated September 27, 2026
A register of watches reported lost or stolen, and the checks that make such a report worth acting on. It is not open, and it will not be until the care taken over what goes into it is settled.
- Reports recorded with evidence, then verified
- Matches raised against records as they arrive
- Packages a police service or insurer can use
Be told when it opens
One list, and the only place we will write before launch: how the build is going, what each part of the platform does as it lands, and any offers we secure with manufacturers and authorised dealers.
Reaching us
Enquiries are welcome before launch. Our terms and privacy policy are published and remain available below.
Contact us
