Manufacturers
Rado
5 collections · 7 references
High confidence
Overview
Founded at Lengnau in 1917 by the brothers Fritz, Ernst and Werner Schlup as Schlup & Co., a movement-making business; the Rado name was adopted for watches in 1957 and subsequently became the company's. Part of the Swatch Group since 1983. Its identity rests on materials: the DiaStar of 1962 was marketed as the first scratchproof watch, using hardmetal, and the brand led the industry's adoption of high-tech ceramic from the 1980s.
Notable innovations
- · DiaStar (1962), hardmetal case with a sapphire crystal
- · High-tech ceramic cases and bracelets from the Integral (1986) onward
- Official name
- Rado Uhren AG
- Country
- Switzerland
- Founded
- 1917
- Headquarters
- Lengnau, Switzerland
- Group
- The Swatch Group
- Status
- active
- Manufacturing sites
- Lengnau, Switzerland