- Effective
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- 1.0
These documents have been prepared for the Atlas & Crown platform but have not yet been reviewed by qualified legal counsel. They are published for transparency, and several provisions — governing law, dispute resolution, liability caps, and statutory privacy rights — are expressly left unstated rather than asserted before that review. We would rather tell you that than imply a certainty we do not have.
1. What this covers
“Your content” means anything you submit, including:
- Photographs and video of a watch, including guided capture sessions.
- Serial numbers, reference numbers, and other identifying details.
- Warranty cards, receipts, and purchase records.
- Service documentation and repair records.
- Correspondence with manufacturers, dealers, or service centers.
- Historical photographs and archival material.
- Ownership and provenance documentation.
- Messages you send through the Platform, and anything you add to your profile.
2. You keep ownership
Uploading does not transfer ownership
Your content remains yours. Atlas & Crown does not acquire ownership of your photographs, your documents, or your records by virtue of your uploading them, and does not claim any right to sell or license them to third parties.
3. The permissions we need
To operate the service on your behalf we need a limited, non-exclusive, royalty-free licence to host, store, copy, display, transmit, process, and adapt your content — but only for the purposes below, and only for as long as needed for them:
- Carrying out authentication, evidence review, and examination.
- Producing reports, certificates, and Registry entries.
- Maintaining provenance, ownership, and audit records.
- Providing the Platform to you and to the people you share a record with.
- Security, fraud prevention, and the integrity of our records.
- Customer support, and resolving disputes and complaints.
- Complying with legal obligations that apply to us.
- Backup, disaster recovery, and technical operation of the service.
Adaptation here means the ordinary technical processing an image needs — resizing, format conversion, cropping, annotating for an examination finding — not creative reuse.
What this licence does not permit
It does not permit us to publish your content, sell or license it, use it in marketing, or use it to train third-party models. Where we want to use your material for anything outside the list above — a public case study, a Knowledge Center illustration, promotional use — we will ask you first and you can decline.
Some records are necessarily durable: once an image forms part of an issued certificate, a report, or an audit record, it remains part of that record so the record stays intelligible and verifiable. See section 7.
4. What you confirm when you upload
By submitting content you confirm that:
- You own it, or you otherwise have the rights and authority needed to submit it and to grant the permissions in section 3.
- It is genuine and has not been forged or altered to mislead.
- It does not infringe anyone’s copyright, trademark, privacy, or other rights.
- You have any consent needed from other people who appear in it or are identified by it.
- It does not contain malicious code, and is not unlawful, abusive, or defamatory.
Forged or misappropriated documentation
Submitting forged documentation, or documentation belonging to someone else, is a material breach. It may cause a conclusion to be withdrawn, a certificate to be revoked, and the account to be closed — and the associated records will be retained.
5. Other people’s information
Documents relating to a watch often name other people — a previous owner on a receipt, a technician on a service record. Upload only what is relevant to the watch and its history, and redact what is not needed. Do not upload someone else’s identity documents or payment details.
6. How your uploads are handled
Uploads are private by default. Evidence files, documents, and provenance attachments are served through access-controlled routes rather than public URLs, and are visible to you, to the staff who need them for their work, and to anyone you deliberately share a record with.
Being attached to a certified watch does not make a file public. Nothing you upload appears in the public Registry unless publication is an explicit decision — see the Registry Terms.
7. Removing content
You can remove content you have added, subject to the durability rules that keep records meaningful. Content that forms part of an issued certificate, an authentication report, a completed transfer, or an audit record is retained as part of that record, and system-generated entries cannot be deleted from the account interface.
Where content is removed it may persist for a period in backups before it is overwritten in the ordinary course. See the Privacy Policy for retention.
8. Content we may remove
We may remove or restrict content that we reasonably believe is unlawful, forged, infringing, abusive, submitted without authority, or a risk to the integrity of our records. Where we do, we will tell the account holder unless we are prevented from doing so.
If you believe content on the Platform infringes your rights, contact us with enough detail to identify it. See the Intellectual Property Notice.
Questions about this document
If anything here is unclear, or you believe a record about you or your watch is wrong, get in touch. We would rather answer a question than have you rely on a guess.
Related documents
Privacy Policy
What personal information Atlas & Crown collects, why, who it is shared with, and the control you have over it.
Updated
Provenance & Ownership Terms
Terms governing provenance records, ownership records, transfers, corrections, and disputes.
Updated
Intellectual Property Notice
Our rights in the Atlas & Crown name, research, methodology, and records — and how you may use them.
Updated